On top of announcing an expansion in Ireland, Apple CEO Tim Cook also took some time to weigh in on Microsoft's newest hybrid laptop, the Surface Book. "It's a product that tries too hard to do too much," he said, according to the Irish Independent. "It's trying to be a tablet and a notebook and it really succeeds at being neither. It's sort of diluted." Ouch. We actually found the Surface Book to be a pretty darn good hybrid laptop in our review. Cook's comments are particularly rich on the heels of the iPad Pro's launch this week, a large tablet with keyboard and stylus accessories that looks like it was inspired byMicrosoft's Surface hybrid tablet. Of course, the big difference is that the iPad Pro is running iOS, not OS X. Cook seems to be taking more issue with Microsoft's attempt to unify desktop and mobile interfaces in a single platform.
Apple's marketing head, Phil Schiller, doesn't think there's much room for a true hybrid tablet on the market either. While the iPad Pro looks Surface-like, it's still being marketed as a tablet. Its keyboard and stylus are just add-ons, they're not as essential as Microsoft's Surface keyboard covers. Still, as iOS apps become more complex and desktop-like, it's hard not to see how the iPad Pro might eventually be considered a hybrid device as well. But of course, I'm sure Cook and Schiller's tune will change by then.
Update, 5:30pm ET: The Irish Independent has since updated its article to note that Cookactually said "diluted," not "deluded." Presumably, he means that the Surface Book offers a compromised experience, something similar to comments he's made in the past.
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Smartwatches are starting to look like regular watches. Movado, a Swiss watchmaker known for its crisp designs, has partnered with HP Inc. for its Bold Motion smartwatch. It will do all the smartwatch things -- alert you to emails, texts, phone calls, meetings and even track your steps -- but it won't look like a shrunken phone screen that's strapped on your wrist. The smart timepiece retains Movado's simplicity and tradition with a circular disc that marks 12 on the dial but it comes to life with subtle vibrations and aqua-hued LED clues in sync with notifications on your phone.
The Bold Motion, Engineered by HP has bluetooth connectivity and it's both, Android and iOS compatible. It has a round black dial, a black silicone strap and a 44mm stainless steel case -- only a tad thicker than the company's 39mm original Bold watch series -- that makes room for HP's computing power inside.
Engineered by HP is a program that allows HP to slip technology into fashion accessories. Previous partnerships include a Michael Bastian smartwatch and Vivienne Tam netbook. The collaboration with Movado, while a fashion-heavy extension of the program, is also indicative of the smartwatch peer pressure traditional watchmakers are under.
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